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BTL promotions give brands a ‘Touch, Feel, Play’ experience: Ankit Arora

Concepts & Solutions Marketing has been in the business for over five years now. The experiential marketing company specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date.

Leading corporates and brands such as Aditya Birla Group, TVS, The Times of India, Abbott Medical Optics, India Today, GPI, DIVSS, Cipla, Apple, Whirlpool, Toyota, Nissan, Orra , Samsung, Sharp, and Virgin Mobile, among others have chosen their ideas and unique approach to get up close and personal with their customers. Continue Reading...

Impact Of E-Commerce On Indian Economy

The Internet and the WWW heralded an unprecedented evolution in the transformation of all business and communication.

At present Internet is growing at an annualized rate of 34% and now has three billion users word wide. Due increased reliance of WWW, e-commerce will continue to grow in next few decades. Continue Reading...